3 min readUpdated August 2026
Dynamic Variables & Custom Tags
Increase reply rates by personalizing email subject lines and body text for each lead.
Supported Standard Variables
Use these tags directly in your campaign subject lines and email body:
| Variable Tag | Fallback Output Example |
|---|---|
| {{firstName}} | John (or "there" if blank) |
| {{lastName}} | Smith |
| {{company}} | Acme Corp |
| {{website}} | acme.com |
| {{email}} | john@acme.com |