5 min readUpdated August 2026
End-to-End Campaign Workflow
Master the complete lifecycle of a B2B sales campaign from lead intelligence to closing deals.
Phase 1: Domain & Account Setup
Never send cold emails from your primary company domain. Setup secondary domains (e.g. getyourcompany.com) and configure DNS records (SPF, DKIM, DMARC).
Phase 2: Prospect List Sourcing
Import your CSV files under Leads or use Shakehand Web Scraping tool to pull contact emails directly from company landing pages.
Phase 3: AI Campaign Builder
Leverage Shakehand AI to draft compelling 3-step outreach sequences. Ensure you include dynamic variables like {{firstName}} and {{company}}.